Exploring the psychological determinants of household's intention to reduce food waste: Insight from Yogyakarta Indonesia

Herdiana Anggrasari, Dhika Cahyasita, Muhamad Ridwan

Abstract


Food waste's negative effects on the environment and monetary losses have made it a major concern. Food waste at the consuming stage has been directly affected by customer purchasing behaviour. Moreover, the majority of food waste happens within households. This means examining the reasons behind household food waste behaviour is a potential safeguard against food waste issues. This research aimed to analyze household food waste behavior in the Special Region of Yogyakarta after the COVID-19 pandemic. This study was conducted with a questionnaire survey from June to July 2023 to households in the Yogyakarta Special Region. Data was collected purposively using online and offline methods simultaneously. A total of 245 responses were obtained, and 203 were valid for use. Partial Least Square Structural Equation Modeling (PLS-SEM) was used as the analytical method. The research results showed that psychological factors such as attitudes, perceived behavioral control, emotions, moral beliefs, and knowledge about food management influenced households' intentions to reduce food waste. By examining the factors that affect food waste, it is hoped that this research will advance our understanding of trends in food waste behavior at the household consumer level in developing nations.


Keywords


Emotions; Food waste; Knowledge; Moral beliefs; Theory of planned behavior

Full Text:

PDF

References


Ajzen, I. (1991) 'The theory of planned behavior', Organizational Behavior and Human Decision Processes, 50(2), pp. 179-211

Allahyari, M. S., Marzban, S., El Bilali, H., Ben Hassen, T., Sadegh, M., Marzban, S., El, H., and Ben, T. (2022) 'Effects of COVID-19 pandemic on household food waste behaviour in Iran', Heliyon, 8, pp. 1-11

Aloysius, N., Ananda, J., Mitsis, A., and Pearson, D. (2023) 'Why people are bad at leftover food management? A systematic literature review and a framework to analyze household leftover food waste generation behavior', Appetite, 186, pp. 1-15

Amicarelli, V., Lagioia, G., Sampietro, S., and Bux, C. (2022) 'Socio-economic planning sciences has the COVID-19 pandemic changed food waste perception and behavior? Evidence from Italian consumers', Socio-Economic Planning Sciences, 82, pp. 1-10

Ananda, J., Karunasena, G. G., and Pearson, D. (2023) 'Has the COVID-19 pandemic changed household food management and food waste behavior? A natural experiment using propensity score matching', Journal of Environmental Management, 328, pp. 1-15

Andrade, C. (2020) 'The limitations of online surveys', Indian Journal of Psychological Medicine, 42(6), pp. 575–576

Aydin, A. E., and Yildirim, P. (2021) 'Understanding food waste behavior: The role of morals, habits and knowledge', Journal of Cleaner Production, 280, pp. 1-11

Bretter, C., Unsworth, K. L., Kaptan, G., and Russell, S. V. (2023) 'It is just wrong: Moral foundations and food waste', Journal of Environmental Psychology, 88, pp. 1-10

Cahyasita, D., Irham, and Jamhari. (2021) 'Intention to re-consume organic food: Sensory attributes, egoistic motive, and warm glow in the extended TPB', AIMS Agriculture and Food, 6(4), pp. 891–919

Cariappa, A. A., Acharya, K. K., Adhav, C. A., Sendhil, R., and Ramasundaram, P. (2022) 'COVID-19 induced lockdown effects on agricultural commodity prices and consumer behaviour in India – Implications for food loss and waste management', Socio-Economic Planning Sciences, 82, pp. 1-23

Fami, H. S., Aramyan, L. H., Sijtsema, S. J., and Alambaigi, A. (2019) 'Determinants of household food waste behavior in Tehran city: A structural model', Resources,Conservation and Recycling, 143, pp. 154–166

FAO. 2019. The State of Food and Agriculture 2019. Food and Agriculture Organization

Hair, J. F., Risher, J. J., Sarstedt, M., and Ringle, C. M. (2019) 'When to use and how to report the results of PLS-SEM', European Business Review, 31(1), pp. 2–24.

Hanssen, O. J., Syversen, F., and Stø, E. (2016) 'Edible food waste from Norwegian households - Detailed food waste composition analysis among households in two different regions in Norway', Resources, Conservation and Recycling, 109, pp. 146–154

Henseler, J., Hubona, G., and Ray, P. A. (2016) 'Using PLS path modeling in new technology research : updated guidelines', 116(1), pp. 2–20

Hidayat, S. I., Ardhany, Y. H., and Nurhadi, E. (2020) 'Kajian food waste untuk mendukung ketahanan pangan (Food Waste study to support food security)', Agriekonomika, 9(2), pp. 171–182 [In Indonesian]

Lau, J. D., Song, A. M., Morrison, T., Fabinyi, M., Brown, K., Blythe, J., Allison, E. H., and Adger, W. N. (2021) 'Morals and climate decision-making: Insights from social and behavioural sciences', Current Opinion in Environmental Sustainability, 52, pp. 27–35

Lestari, S. C., and Halimatussadiah, A. (2022) 'Kebijakan pengelolaan sampah nasional: analisis pendorong food waste di tingkat rumah tangga (National waste management policy: analysis of the drivers of food waste at the household level)', Jurnal Good Governance, 18(1), pp. 37-50 [In Indonesian]

Lou, S., Zhang, X., and Zhang, D. (2022) 'What influences urban residents’ intention to sort waste?: Introducing Taoist cultural values into TPB', Journal of Cleaner Production, 371, pp. 1-14

Marangon, F., Tempesta, T., Troiano, S., and Vecchiato, D. (2014) 'Food waste, consumer attitudes and behaviour. A study in the North-Eastern part of Italy', Rivista Di Economia Agraria, 69(2–3), pp. 201–209

Russell, S. V., Young, C. W., Unsworth, K. L., and Robinson, C. (2017) 'Bringing habits and emotions into food waste behaviour', Resources, Conservation and Recycling, 125, pp. 107–114

Saputro, W. A., and Santoso, A. P. A. (2021) 'Faktor-faktor yang mempengaruhi perilaku food waste (Studi kasus masyarakat Kota Surakarta) (Factors Affecting Food Waste Behavior (Case Study Of Surakarta City Community)', AGRITEPA, 8(2), pp. 165–174 [In Indonesian]

Sari, N., Lantarsih, R., and Maharani, A. D. (2022) 'Peran ibu rumah tangga bekerja dalam ketahanan pangan rumah tangga di Kecamatan Umbulharjo (The role of working housewives in household food security in Umbulharjo District)', Jurnal Ilmiah Agritas, 6(2), pp. 84–94 [In Indonesian]

Soorani, F., and Ahmadvand, M. (2019) 'Determinants of consumers’ food management behavior: Applying and extending the theory of planned behavior', Waste Management, 98, pp. 151–159

Swamilaksita, P. D., Vanka, J., Nadiyah, N., and Harna, H. (2022) 'Perilaku food loss and waste pada ekonomi-gizi rumah tangga saat pandemi Covid 19', Indonesian Journal of Human Nutrition, 9(1), pp. 16–24

Tian, M., Pu, B., Chen, Y., and Zhu, Z. (2019) 'Consumer’s waste classification intention in China: An extended theory of planned behavior model', Sustainability, 11(24), pp. 1–18

Werf, P. van der, Seabrook, J. A., and Gilliland, J. A. (2019) 'Food for naught: Using the theory of planned behaviour to better understand household food wasting behaviour', The Canadian Geographer, 63(3), pp. 478–493

Zhang, S., Hu, D., Lin, T., Li, W., Zhao, R., Yang, H., Pei, Y., and Jiang, L. (2021) 'Determinants affecting residents’ waste classification intention and behavior: A study based on TPB and A-B-C methodology', Journal of Environmental Management, 290, pp. 1-7




DOI: https://doi.org/10.21776/ub.afssaae.2023.006.04.9

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Herdiana Anggrasari, Dhika Cahyasita, Muhamad Ridwan

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.